{"id":3702,"date":"2023-08-16T22:23:54","date_gmt":"2023-08-16T22:23:54","guid":{"rendered":"https:\/\/lage.cr\/?post_type=dt_portfolio&p=3702"},"modified":"2023-08-17T02:42:01","modified_gmt":"2023-08-17T02:42:01","slug":"kombucha-manchube","status":"publish","type":"dt_portfolio","link":"https:\/\/lage.cr\/?dt_portfolio=kombucha-manchube","title":{"rendered":"Kombucha Manchube"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1692239639421{margin-top: -70px !important;}”][vc_column][vc_single_image image=”3703″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1692224843924{margin-top: -35px !important;padding-top: 70px !important;padding-bottom: 70px !important;background-color: #ffffff !important;}”][vc_column width=”1\/2″][vc_empty_space height=”150px”][vc_column_text]<\/p>\n

We built the brand by discovering a powerful essence that was transmitted through a
\nnew verbal and graphic identity.<\/p>\n

This had to achieve a balance between the tradition of the product and the active
\nsearch for the well-being of our modern audiences.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Kombucha Manchube” font_container=”tag:h1|text_align:right” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Naming \/ Branding \/ Art Direction<\/i><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1692224944467{margin-top: -35px !important;padding-top: 70px !important;padding-bottom: 70px !important;background-color: #ffffff !important;}”][vc_column width=”1\/2″][vc_single_image image=”3711″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

The kombucha is a product that today is positioned from a modern culture of well-being and health.<\/p>\n

Looking for the construction of a proper name for the brand, we decided to build from its tradition and from the exploration of its past. We investigated the history of the drink and found the idea of the dragon, which transcended the oriental stereotype by exploring its historical justification in the Qing Dynasty, the last emperors of China and from the Manchuria region.<\/p>\n

A land where the Manchurian Mushroom that gives rise to the drink began to be cultivated.<\/strong><\/p>\n

In the Qing traditions we discovered the dragon banner, the last flag of Imperial China, as well as a range of colors used in court uniforms that enriched our color palette.<\/p>\n

The union of Kombucha with its traditional origin in Manchuria, allowed us to achieve a name with strength and tradition: MANCHUBE.<\/span><\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1692225104544{margin-top: -35px !important;}”][vc_column][vc_single_image image=”3713″ img_size=”full” alignment=”center” css=”.vc_custom_1692225382400{margin-top: -35px !important;}”][vc_single_image image=”3714″ img_size=”full” alignment=”center” css=”.vc_custom_1692225386920{margin-top: -35px !important;}”][vc_single_image image=”3715″ img_size=”full” alignment=”center” css=”.vc_custom_1692225391536{margin-top: -35px !important;}”][vc_single_image image=”3716″ img_size=”full” alignment=”center” css=”.vc_custom_1692225395900{margin-top: -35px !important;}”][vc_video link=”https:\/\/www.youtube.com\/watch?v=hZcAZFKjVro” el_width=”70″ align=”center” css=”.vc_custom_1692240112555{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_single_image image=”3717″ img_size=”full” alignment=”center” css=”.vc_custom_1692225399836{margin-top: -35px !important;}”][vc_single_image image=”3718″ img_size=”full” alignment=”center” css=”.vc_custom_1692225404720{margin-top: -35px !important;}”][vc_single_image image=”3719″ img_size=”full” alignment=”center” css=”.vc_custom_1692225411503{margin-top: -35px !important;}”][vc_single_image image=”3720″ img_size=”full” alignment=”center” css=”.vc_custom_1692225416466{margin-top: -35px !important;}”][vc_single_image image=”3721″ img_size=”full” alignment=”center” css=”.vc_custom_1692225422468{margin-top: -35px !important;}”][vc_single_image image=”3722″ img_size=”full” alignment=”center” css=”.vc_custom_1692225427552{margin-top: -35px !important;}”][vc_single_image image=”3724″ img_size=”full” alignment=”center” css=”.vc_custom_1692225432987{margin-top: -35px !important;}”][vc_single_image image=”3725″ img_size=”full” alignment=”center” css=”.vc_custom_1692225437532{margin-top: -35px !important;}”][vc_single_image image=”3726″ img_size=”full” alignment=”center” css=”.vc_custom_1692225445938{margin-top: -35px !important;}”][vc_single_image image=”3727″ img_size=”full” alignment=”center” css=”.vc_custom_1692225452349{margin-top: -35px !important;}”][vc_single_image image=”3728″ img_size=”full” alignment=”center” css=”.vc_custom_1692225456570{margin-top: -35px !important;}”][vc_single_image image=”3729″ img_size=”full” alignment=”center” css=”.vc_custom_1692225460966{margin-top: -35px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1692225929367{margin-top: -35px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}”][vc_column width=”1\/4″][vc_single_image image=”3735″ img_size=”full” alignment=”right” css=”.vc_custom_1692225802165{margin-top: -35px !important;}”][\/vc_column][vc_column width=”1\/4″][vc_column_text]<\/p>\n

We felt like powerful and
\n<\/i>healthy dragons,
\n<\/i>at least for a while.<\/i><\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1692225940681{padding-right: 35px !important;}”]<\/p>\n

Brand Strategy \/ Photography: Lag\u00e9 Studio<\/i><\/p>\n

Art Direction \/ Illustration \/ Graphic Design : Alberto Barahona<\/i><\/p>\n

Naming \/ Storytelling: Oscar Molina, Juan Jos\u00e9 Dobles<\/i><\/p>\n

Motion graphics: Josu\u00e9 Camacho<\/i><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1692239639421{margin-top: -70px !important;}”][vc_column][vc_single_image image=”3703″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1692224843924{margin-top: -35px !important;padding-top: 70px !important;padding-bottom: 70px !important;background-color: #ffffff !important;}”][vc_column width=”1\/2″][vc_empty_space height=”150px”][vc_column_text] We built the brand by discovering a powerful essence that was transmitted through a new verbal and graphic identity. This had to achieve a balance between the tradition of the product and the active search…<\/p>\n","protected":false},"author":1,"featured_media":3741,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[],"dt_portfolio_tags":[],"_links":{"self":[{"href":"https:\/\/lage.cr\/index.php?rest_route=\/wp\/v2\/dt_portfolio\/3702"}],"collection":[{"href":"https:\/\/lage.cr\/index.php?rest_route=\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/lage.cr\/index.php?rest_route=\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/lage.cr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lage.cr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3702"}],"version-history":[{"count":20,"href":"https:\/\/lage.cr\/index.php?rest_route=\/wp\/v2\/dt_portfolio\/3702\/revisions"}],"predecessor-version":[{"id":3780,"href":"https:\/\/lage.cr\/index.php?rest_route=\/wp\/v2\/dt_portfolio\/3702\/revisions\/3780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lage.cr\/index.php?rest_route=\/wp\/v2\/media\/3741"}],"wp:attachment":[{"href":"https:\/\/lage.cr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3702"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/lage.cr\/index.php?rest_route=%2Fwp%2Fv2%2Fdt_portfolio_category&post=3702"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/lage.cr\/index.php?rest_route=%2Fwp%2Fv2%2Fdt_portfolio_tags&post=3702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}