{"id":3742,"date":"2023-08-16T22:59:28","date_gmt":"2023-08-16T22:59:28","guid":{"rendered":"https:\/\/lage.cr\/?post_type=dt_portfolio&p=3742"},"modified":"2023-08-17T02:44:39","modified_gmt":"2023-08-17T02:44:39","slug":"nasu","status":"publish","type":"dt_portfolio","link":"https:\/\/lage.cr\/?dt_portfolio=nasu","title":{"rendered":"NASU"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1692239488120{margin-top: -70px !important;}”][vc_column][vc_single_image image=”3743″ img_size=”full” alignment=”center”][vc_single_image image=”3744″ img_size=”full” alignment=”center” css=”.vc_custom_1692226654298{margin-top: -35px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1692224843924{margin-top: -35px !important;padding-top: 70px !important;padding-bottom: 70px !important;background-color: #ffffff !important;}”][vc_column width=”1\/2″][vc_empty_space height=”150px”][vc_column_text]<\/p>\n

We build the brand to connect from a cutting-edge, disruptive and innovative
\ndigital platform in the veterinary world. Bringing love for pets to a preventive
\ncare platform capable of feeling confident to take responsibility for monitoring
\nthe health of our pets.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”NASU” font_container=”tag:h1|text_align:right” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Naming \/ Branding \/ Art Direction<\/i><\/p>\n

Preventive Veterinary Health Plans<\/i><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1692226846765{margin-top: -35px !important;padding-bottom: 70px !important;background-color: #ffffff !important;}”][vc_column][vc_single_image image=”3747″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1692226897570{margin-top: -35px !important;padding-top: 100px !important;padding-bottom: 100px !important;background-color: #662d91 !important;}”][vc_column][vc_column_text css=”.vc_custom_1692227178671{padding-bottom: 70px !important;}”]<\/p>\n

The Naming<\/i><\/strong><\/span><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

We looked for a proper name to give proximity to the platform. A proper name humanizes technology and allows us to trust it.<\/span><\/p>\n

 <\/p>\n

A PROPER NAME IS THE ONE WE GIVE OUR PETS BECAUSE WE LOVE THEM. BECAUSE WE HAVE AN INTENSE BOND WITH THEM.<\/span><\/strong><\/p>\n

 <\/p>\n

That proper name is faithful to our values, to the Animal Spirit and to the Bond that we share.<\/span><\/p>\n

A LINK FROM THE NOSE.<\/span><\/strong><\/p>\n

 <\/p>\n

Pets bond by smell: a way to explore and show affection. The nose is connection, identification,<\/span><\/p>\n

familiarity, it is searching and finding.<\/span><\/p>\n

 <\/p>\n

Nose in Italian is NASO.<\/span><\/p>\n

By turning it into a proper name, we transform the last strong vowel into<\/span><\/p>\n

[\/vc_column_text][vc_empty_space][vc_single_image image=”3752″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1692227509987{margin-top: -35px !important;padding-top: 70px !important;background-color: #ffffff !important;}”][vc_column][vc_column_text css=”.vc_custom_1692227425704{padding-bottom: 70px !important;}”]<\/p>\n

The Symbol<\/i><\/strong><\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1692227515936{margin-top: -35px !important;padding-bottom: 70px !important;background-color: #ffffff !important;}”][vc_column][vc_single_image image=”3756″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^3760|url^http:\/\/lage.cr\/wp-content\/uploads\/2023\/08\/Nasu-06.jpg|caption^null|alt^null|title^Nasu-06|description^null” css=”.vc_custom_1692227762473{margin-top: -35px !important;padding-top: 100px !important;padding-bottom: 100px !important;background-color: #662d91 !important;}”][vc_column][vc_column_text css=”.vc_custom_1692227870736{padding-bottom: 70px !important;}”]<\/p>\n

The Manifest<\/i><\/strong><\/span><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Ours is a story of trust that began a long time ago. A relationship that
\n<\/i>transcended to utility to complete our lives. an adventure that fills us with
\n<\/i>emotions and has won our hearts and our families.<\/i><\/span><\/p>\n

Because since then, your well-being is our priority. we are empathic to their moods: we
\n<\/i>are well if they are well; we feel bad if they are bad. Prolonging your well-being is our
\n<\/i>desire. We assume love with a commitment to keep them safe and healthy. Our empathy
\n<\/i>encourages us to give the best of our knowledge to facilitate the connections that allow
\n<\/i>you to take care of them, so that you have close to that support you are looking for to
\n<\/i>protect them.<\/i><\/span><\/p>\n

 <\/p>\n

THE TRUST THEY HAVE PLACED IN YOU IS DEEP.
\n<\/i>YOU ARE PART OF THEIR PACK AND THEY ARE PART OF YOUR FAMILY.
\n<\/i>A LINK BORN AT FIRST SMELL.<\/i><\/span><\/p>\n

For you, love has Its own name: “Oreo, Bolita, Aura, Kity, Cocoa, Sammy, Marley, Luki,<\/i><\/span><\/p>\n

Doggie, Tigra, Tom, Canelo, Suri, Nani, Pati, Corcho, Skinny…”<\/i><\/span><\/p>\n

So, we want that connection and the trust to also have a name:<\/i><\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”3763″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1692225104544{margin-top: -35px !important;}”][vc_column][vc_single_image image=”3765″ img_size=”full” alignment=”center” css=”.vc_custom_1692239180265{margin-top: -35px !important;}”][vc_single_image image=”3766″ img_size=”full” alignment=”center” css=”.vc_custom_1692239191476{margin-top: -35px !important;}”][vc_single_image image=”3767″ img_size=”full” alignment=”center” css=”.vc_custom_1692239219497{margin-top: -35px !important;}”][vc_single_image image=”3768″ img_size=”full” alignment=”center” css=”.vc_custom_1692239252640{margin-top: -35px !important;}”][vc_single_image image=”3769″ img_size=”full” alignment=”center” css=”.vc_custom_1692239269881{margin-top: -35px !important;}”][vc_single_image image=”3770″ img_size=”full” alignment=”center” css=”.vc_custom_1692239282868{margin-top: -35px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1692239387594{margin-top: -35px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}”][vc_column width=”1\/2″][vc_single_image image=”3772″ img_size=”full” alignment=”right” css=”.vc_custom_1692239320517{margin-top: -35px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1692239411325{padding-right: 35px !important;}”]<\/p>\n

Brand Strategy: Lag\u00e9 Studio<\/i><\/p>\n

Art Direction : Alberto Barahona<\/i><\/p>\n

Naming \/ Slogan \/ Storytelling: Oscar Molina,
\nJuan Jos\u00e9 Dobles<\/i><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

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