To extend the brand to a gourmet market niche,
we began by designing brand new content and
updating its conceptual roots; something that we
certainly enjoyed.

We convert the traditional image present in the brand’s original packaging
into a contemporary conceptual iconography that lives in harmony with the elegance
and class of the gourmet world.

Today Cielo is the best coffee of 1820. This deserved the best “suit”, one that represents quality
but at the same time honors tradition.

Cielo, you taste so good,
you had to look that good too!

Art Direction : Alberto Barahona, Oscar Molina.

Packaging Design: Alberto Barahona.

Naming / Storytelling: Oscar Molina, Juan José Dobles.