We build the brand to connect from a cutting-edge, disruptive and innovative
digital platform in the veterinary world. Bringing love for pets to a preventive
care platform capable of feeling confident to take responsibility for monitoring
the health of our pets.

Naming / Branding / Art Direction

Preventive Veterinary Health Plans

We looked for a proper name to give proximity to the platform. A proper name humanizes technology and allows us to trust it.

 

A PROPER NAME IS THE ONE WE GIVE OUR PETS BECAUSE WE LOVE THEM. BECAUSE WE HAVE AN INTENSE BOND WITH THEM.

 

That proper name is faithful to our values, to the Animal Spirit and to the Bond that we share.

A LINK FROM THE NOSE.

 

Pets bond by smell: a way to explore and show affection. The nose is connection, identification,

familiarity, it is searching and finding.

 

Nose in Italian is NASO.

By turning it into a proper name, we transform the last strong vowel into

Ours is a story of trust that began a long time ago. A relationship that
transcended to utility to complete our lives. an adventure that fills us with
emotions and has won our hearts and our families.

Because since then, your well-being is our priority. we are empathic to their moods: we
are well if they are well; we feel bad if they are bad. Prolonging your well-being is our
desire. We assume love with a commitment to keep them safe and healthy. Our empathy
encourages us to give the best of our knowledge to facilitate the connections that allow
you to take care of them, so that you have close to that support you are looking for to
protect them.

 

THE TRUST THEY HAVE PLACED IN YOU IS DEEP.
YOU ARE PART OF THEIR PACK AND THEY ARE PART OF YOUR FAMILY.
A LINK BORN AT FIRST SMELL.

For you, love has Its own name: “Oreo, Bolita, Aura, Kity, Cocoa, Sammy, Marley, Luki,

Doggie, Tigra, Tom, Canelo, Suri, Nani, Pati, Corcho, Skinny…”

So, we want that connection and the trust to also have a name: